WordPress opens a real opportunity for you as a communicator, writer, and leader. More than the premier blogging platform in the world, many individuals and companies are now using WordPress for their websites. You can too. See featured sites.
Started by founding developer Matt Mullenweg, today WordPress web software is used by about 12% of the web. Companies including The New York Times, Yahoo, Samsung, Pepsi, CNN, Best Buy and many others use WordPress for their blogs.
Content Management System (CMS) … Websites, Saving Money, and More
When thinking about your website and blog, what separates WordPress from others? WordPress started as a blogging platform but has now developed into a full content management system (CMS). This means that websites can be created with WordPress. It also means it’s easy for you to change and update content without any knowledge of code.
You can write posts or articles, add pages and categories, and even change the look of your blog or site. If you use WordPress for your website, this means you don’t have to pay a developer to make these changes (quite expensive). With some moderate WordPress skills (and you can come up to speed relatively easily) you can manage your site. If you can edit a Word document, you can change and update your site. Simple to maintain!
If you have someone help you set up your WordPress site, you can add and adjust content after the site is developed. There are many free themes (templates) and premium themes available. The beauty of WordPress is that it is completely customizable.
Google likes WordPress
Google likes it when you use WordPress for your website too. With great SEO right out of the box, your WordPress content is easy for Google to rank.
I recommend StudioPress Themes for WordPress (affiliate).
Open Source … Free and World-Class
WordPress is free. It is also world-class. WordPress is open source web software. This means that top code developers around the world are consistently enhancing WordPress … just for the love of it.
Imagine you have some top-tier international chefs in your kitchen cooking just for you. For free. They are constantly improving recipes and developing new ones. This is the way WordPress is. Brilliant people from around the world are always improving WordPress. If you’re familiar with the Firefox web browser, the same type of innovative work is being done there. WordPress has a very large community of innovation and support.
Now, What About You?
Your website can be developed and launched for a fraction of the cost that you may think. You could go the route of using a web site developer, but you will pay thousands more than using WordPress. Plus, you probably will not have the capacity to add and change content as you can with WordPress. As a communicator and writer, it’s important for you to create a quality web presence. Feel free to contact me about getting your web site developed – email@example.com.
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