Dan Cathy says that the value of writing is that it gives clarity to our thought. Seth Godin says that writing is a useful act even if we are the only one who reads it. Having to write intelligent things about what we notice or what we are thinking about makes us smarter. He also says that we should write to lead, not just to manage what is. But if you want it, quality writing will lead to others reading it.
Seth Godin’s definition of success in our work: “Success isn’t doing what other people think we are supposed to do. It is doing work that we’re proud of, having a reputation we’re proud of.”