Chances are you’re not aware that tens of thousands of people pledge millions of dollars to creative projects in film, art, music, technology, websites, design, food, etc. … and publishing.

Kickstarter is an innovative funding platform for creative projects.  The world’s largest.  People with ideas for new projects and products can ask for funds.  If all the money gets pledged, the project is funded and will advance.  If the goal is not reached, the potential donors get their money back.  People interested in your work may be willing to donate money to help it see the light of day.

Creators usually offer perks to donors.  If you were to use Kickstarter, you keep 100% control of your work and 100% ownership.

From the Kickstarter website:

Kickstarter is the world’s largest funding platform for creative projects. Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.

A new form of commerce and patronage. This is not about investment or lending. Project creators keep 100% ownership and control over their work. Instead, they offer products and experiences that are unique to each project.

All or nothing funding. On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved. Creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.

Each and every project is the independent creation of someone like you. Projects are big and small, serious and whimsical, traditional and experimental. They’re inspiring, entertaining and unbelievably diverse. We hope you agree… Welcome to Kickstarter!

Here’s the way traditional commercial book publishing has worked for a long, long time – they take a financial risk to find unknown readers for your book.  Reaching an unknown reader is risky though.

Publishers and bookstores do not really know the identity of readers.  They are hoping the unknown reader will find the right book on the right day.  They will confess that they are quite often surprised at the failure or success of publishing projects.

Because they take this risk with the traditional publishing model, the publisher and the bookstore keep more than 85% of what a reader will pay for a book.  It is also why most writers do not have access to the process.

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