Without the platform, your quality creative work will not get the attention it deserves.
To be successful as a creative – author, speaker, musician, entrepreneur, or any other type of creative work – we must have both excellent content/product/services as well as an excellent platform.
For Hyatt, the short definition of platform is: “The means by which you connect with your existing and potential fans.” Don’t let the word “fans” throw you. These are simply individuals who begin to follow your work. They begin to discover value in what you are offering.
Those who follow you are clients or potential clients. They may refer you to someone else. They may help you establish a key connection. Networking is grown and sustained through these connections.
The internet and social media technologies have changed the landscape. No longer do you have to have to get picked by a gatekeeper. You don’t need thousands of dollars.
See Michael Hyatt’s 3 benefits of building or expanding your existing platform
Also: 5 Great Reasons to Start Your Facebook Page Right Now at Copyblogger
Q4U: What is the present state of your platform? Are you big on quality, creative work but small on your platform?