AMC’s Mad Men is a fascinating view into a NYC advertising firm in the 1960’s. Don Draper and his team convince clients to spend beaucoup bucks on campaigns to sway (manipulate?) the American consumer. Those heady days are in the rear view mirror …
Traditional marketing is interruption-based. It’s still here of course … radio and television advertising, billboards, telemarketing, direct mail, print advertising. But it’s becoming less and less effective and people are learning how to block it out.
When it comes to authentically reaching customers today, inbound marketing is where things are going—including the sales of your book. It’s about building trust and gaining permission to communicate.
Inbound marketing is a key to promote your book
More and more, people now use the internet to gather information using search engines like Google, the world of blogs, and social media sites like Twitter, Facebook, Google+, YouTube, and others.
And of course, people are increasingly shopping online. I’m sure you know that book sales have been moving away from brick and mortar bookstores to online purchasing.
Getting the word out about your book starts with your author website or blog. That’s your hub. You can then use your growing email list and social media to begin attracting web traffic to your site. This is just the beginning of inbound marketing. There’s a lot of potential which you can develop over time.
Here’s a great place to start. Grab this book: Inbound Marketing: Attract, Engage, and Delight Customers Online by Brian Halligan and Dharmesh Shah. It’s for the average reader and will go a long way to help you promote your book.
As with anything worthwhile, we have to roll up our sleeves. But the opportunity today is worth the effort!
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