We have a story to tell or something important to say, a passion to communicate it, and an ability to write … and yet we most likely need to cultivate an entrepreneurial mindset about our story or message.
We have to learn to be an entrepreneurial author.
“Entrepreneur” comes from the French literally meaning “one who undertakes (a task or enterprise).” In the Latin source word we see the meaning of “to take.” An entrepreneur is one who steps out and steps forward with energy and strategy to seize what they see as an opportunity, risking failure to accomplish something worthwhile.
Auren Hoffman advanced my thinking about this in his article “The Entrepreneur vs. the Strategy Consultant.” Reflect on these characteristics as you write and publish …
Own the opportunity. Own the inevitable challenge.
Your story or non-fiction content is really “property.” You own it. You’re responsible for it. It’s a stewardship mentality. You may have to shift your thinking from that of a “renter” or an “employee” to that of an owner. It’s a different perspective that we’ll need for success.
How are you doing with self-esteem?
It’s inevitable. There will be resistance. Steven Pressfield calls it “The Resistance.” When you start to step up and put your work out there, you’ll probably encounter thoughts (and emotions) like …
It’s not ready.
It’s not good enough.
I need to perfect it.
It will be criticized.
I’ll be embarrassed.
And so on and so on …
You have to get stronger. Build yourself up for the sake of getting your work before others. There will be those times when you have to keep getting up and advancing.
Focus like a laser
One of the greatest enemies is distraction.
Be ruthless. Focus like a laser. Kill anything that gets you off target. Allocate blocks of time. Keep the vision in mind. Releasing creative energy takes focus. Entrepreneurs have to cultivate and maintain focus or else they will blend right back into the bland “normal.”
The work ethic of an entrepreneurial author
There’s no way around it. It takes work. Hard work. Emotional work (creative work) is harder than physical work.
It’s amazing how “overnight success” tends to follow a lot of hard work. It’s the expenditure of work on your project which builds value into it. It’s a law that the Creator has built into the creation.
Ability to create own reality
Reality is manifested through creativity.
You have something different to offer. It does not “exist” yet. Well, it does … it’s just not manifested yet. An entrepreneur does not accept what is. She creates what needs to be. What must be. You have the capacity to create your own reality. Will it be resisted? 100% of the time. You’ll have to press through the membrane.
What is your trust-level?
Trust God. Trust yourself. Trust that what you have to offer is worth the process. And it’s worth the attention of others.
You have value to add to others and the work they do. Build the “speed of trust” with others by publishing. Publish on your author site. Blog. Develop an eNewsletter. Publish mini posts on Twitter, Facebook and other social media. And of course you advance the “speed of trust” with others by releasing your own eBook and paper book.
Charisma is power and personal qualities that increase your influence.
The highest form of charisma is actually spiritual. The Greek root speaks of grace and favor. Charisma is presence. The authentic power of presence attracts attention to your story or message.
Be comfortable with your personhood, your personality in the best sense of the word. What you creatively manifest will come through your person. We’re not talking about something shallow. We’re talking about the highest form of charisma, something that’s real and true.
Selling is good. There are some who have sullied the word. And yet, commerce is good and right. It’s how things work.
Your work is worth being sold. By adding value to others, you have the opportunity to multiply profit. You have the potential to expand your enterprise. There’s a smart way to sell. We now have unprecedented (just w/i the past decade or so) access and technology at our disposal to bring our goods and services to the marketplace. Pray about it.
Q4U: What entrepreneurial traits might you need to build into your communicating, writing and publishing? Are you ready to consider yourself an entrepreneurial author?