Here are some of his thoughts on the payoff for writing a book, don’t try to sell to everyone, a book allows your ideas to travel, etc. Great perspective for emerging authors …
- Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
- Don’t try to sell your book to everyone … Far better to obsess about a little subset of the market – that subset that you have permission to talk with, that subset where you have credibility, and most important, that subset where people just can’t live without your book.
- Books change lives every day. A book takes more than a few minutes to read. A book envelops us, it is relentless in its voice and in its linearity. You start at the beginning and you either ride with the author to the end or you bail. And unlike just about any form of electronic media, you get to read the book at your own pace, absorbing it as you go.
- The goal isn’t always to spread an idea. Sometimes the goal is to make change happen. A book is a physical souvenir, a concrete instantiation of your ideas in a physical object, something that gives your ideas substance and allows them to travel.
- If you’re waiting for a boss or an editor or a college to tell you that you do good work, you’re handing over too much power to someone who doesn’t care nearly as much as you do … If you have a book to write, write it. If you want to record an album, record it. No need to wait for someone in a cubicle halfway across the country to decide if you’re worthy.