You’re a Christian leader, a business person, a civic leader … you have a message, a story that is begging to get to the right eyes and ears. With “new school” publishing, you can create a publishing platform with multiple channels. It’s about delivering the content of your message to those who need and want it.
New publishing models, innovative ways of marketing and distribution, and eCommerce have shaped an entirely different publishing landscape. You can run with your message on this landscape as never before.
It is exploding. The amount of new self-publishing titles has now surpassed standard publishing by a factor of 3. You can easily scale a project so that it funds itself and even yields a margin of profit. Who knows? Your project may really take off! But more importantly, your message is communicated to those you lead and have influence with: Christian leadership; business clients, prospects, and partners; constituents you represent in civic leadership and public policy.
This is not your father’s Oldsmobile … POD can lauch your message or story to the nation and even the world with little to zero financial investment. With POD, when a copy (or copies) of your book is ordered, it is immediately manufactured and shipped to the bookstore or individual customer. Your book can be seen and purchased on Amazon, Barnes & Noble, Borders, etc. There’s a profit margin for you with 1 book or 10,000 books. You have no up-front costs as with traditional self-publishing. No stocking or warehousing of books. You don’t pay for copies that don’t sell because there are none. Invoicing and shipping are handled for you. You just receive sales reports and royalty payments. No middle man. With these “new school” publishing options, you can retain full copyrights with your work. This means you can do traditional self-publishing as well as POD publishing.
Ancient tablet … scroll … codex (the traditional book) … audio books … and now, digital books. Have you ever seen giant wave surfing? These are really big waves that few surfers dare to ride. A really big wave is building in the today’s publishing world. And everyone can ride it. Can you see the opportunity of ePublishing? We have already transitioned from the early adopters phase to mainstream with eBooks and eReaders. Are you ready for this opportunity? Your book can be made available as a digital eBook right away. There is little cost to ePublish, sometimes none. This is a channel of delivery you do not want to ignore.
You book can be downloaded from iTunes or other audio book platforms. Some who are needing and anticipating your message will prefer to have it delivered as an audio book.
AUTHOR PLATFORMING ON THE WEB
Even publishers like Thomas Nelson or Simon & Schuster expect authors to have a web presence today. Traditional, interruption-based marketing is fading in its importance. The thought used to be that if you shout loud enough, frequently enough, you can be coerced into buying a product or service. In our over-connected, media-rich world, this has never been less effective. With an intelligent use of the web and social media tools, virtually anyone can build a web presence today as an author.
The really ancient approach to publishing was that a scribe chiseled a tablet or penned a manuscript by hand. Access to this type of publishing was nearly impossible. Nearer to our time, the not-so-ancient approach to publishing was that you had to convince the gatekeepers of the publishing world to accept your manuscript, publish it, and grant you access to the traditional channels of distribution. Not impossible, but very challenging. The leading-edge approach today with “new school” publishing is that your message, your story, can be delivered through multiple channels as soon as you are ready (your eBook could be published within a few days). The publishing gatekeepers today are your own thinking and vision.
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