Simple, “101” info about landing pages. They can make your author website more effective, building your readership and spreading your message or story. Via Copyblogger.
You have a quality story or needed message to get out there.
I know, as writers, we are very engaged in the creativity of writing our books. But who really wants to be concerned with marketing, right?
Today’s author must have an entrepreneurial attitude. This is true whether its traditional commercial publishing or an innovative independent model.
Your quality message or story is worth being read. And it’s worth a smart effort to get it before readers.
Want some fairy dust? Here’s some:
“I’m going to write my book and just put it out there. I can’t wait to see it take off like a rocket!”
I’d like to suggest a new approach which harmonizes with a meta-trend in today’s marketplace. This is a mega shift. If we align with trends, we position ourselves to experience success.
AMC’s Mad Men is a fascinating view into a NYC advertising firm in the 1960’s. Don Draper and his team convince clients to spend beaucoup bucks on campaigns to sway (manipulate?) the American consumer. Those heady days are in the rear view mirror …
Traditional marketing is interruption-based. It’s still here of course … radio and television advertising, billboards, telemarketing, direct mail, print advertising. But it’s becoming less and less effective and people are learning how to block it out.
When it comes to authentically reaching customers today, inbound marketing is where things are going—including the sales of your book. It’s about building trust and gaining permission to communicate.
Your online presence is vital. There are benefits to hosting your author website with Bluehost.