Can blogging get your book off the ground?
- Blogging hones your writing skills. The more you write, the better you will get. It’s like playing the piano or any discipline. If you blog consistently you will find your “writing voice.” And if we can’t blog consistently, will we have the discipline to write a book?
- If you want to reach people right away, start blogging right away. Traditional book publishing can take 18 months or more to get your message out. With “new school” publishing, you can get your print book out within 6 weeks (inside of a week for eBook publishing). But blogging gets your message out instantly. It usually takes 6 months to start seeing significant traffic on your blog as you build up your content. So start right away!
- Blogging will raise your credibility. Writing and editing your own blog will increase your credibility. You’ll be seen as having a level of expertise in your area of focus.
- Blogging empowers you to build a platform. If you have not started, you need to begin now. Your platform is how many people listen to you on a fairly regular basis. More on the author platform here and here. Blogging helps you to begin building your platform. Your blog or web site/blog combo will be your “home base.” Twitter, Facebook, LinkedIn, etc. can be your “outposts.” It’s about cultivating a following for your message. Some call it a tribe.
- Release blog posts with your book in mind. Authors have taken their blogs posts and shaped them into a book. If you know what your focus is, why not blog your way to the completion of your book? It’s then a matter of editing and book shaping. Along the way you are sharpening your writing, reaching out, and establishing credibility.
Q4U: Do you blog? If so, how long have you been blogging? Have you sought to improve your blogging and increase your influence? Where are you at with your “platform?
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